Segment Marketing Manager
DescriptionYamaha employees are committed to helping everyone progress, express and connect through music and sound.
We offer innovative, finely crafted and award-winning products for the entire journey.
As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.
Purpose of Role The Segment Marketing Manager engages and advocates for key customer verticals across the entire Yamaha enterprise, establishing our connection to - and authenticity in - their community.
This position is based in our corporate office in Buena Park, CA and will be on a hybrid schedule.
Key Accountabilities IncludeExecutes segment marketing activities which contribute to IMG strategic objectivesIntegrates product marketing objectives into segment marketing strategies to amplify their effect in the vertical communityEnsures that the segment budget aligns with YCA's priorities and highest impact activitiesCreates strategies to acquire and nurtures segment customers through the customer journeyDevelops segment-specific go-to-market strategies to create demand and preference for Yamaha products and servicesEnsures Yamaha portfolio is represented to customers in a contextually appropriate wayEnsures alignment between strategies for product marketing, sales, and artist relations into the segmentTravel up to 25%; includes some nights and weekendsPrimary Responsibilities IncludeCollaborates, writes, and socializes customer-centric marketing plansBuilds portfolios of product and service offerings to meet customer Moments of NeedTracks and reports on impact of marketing activities on key personasSpeaks to key influencers and officials with compelling arguments to support your market segmentEngages with our target customers digitally and in real life to elicit their needs first-handCore Functional Competencies Business Environment:
Ability to highlight the connection between organizational strategy and projects Business Acumen:
Understand how the business works, including how YCA makes money and achieves goals Competitive Intelligence:
Ethically gather and analyze data about competitor organizations, customers, and the market for the purpose of business advantage Customer Insights:
Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions Marketing Strategy Development:
Select a course of action to achieve marketing goals Sales Alignment and Support:
Align marketing work with, and support, sales efforts Storytelling:
Communicate the Brand Promise in an emotional manner Core Behavioral CompetenciesYamaha Way (Will, Integrity, Initiative, Challenge, Commitment)Customer FocusDecision QualityPlans and AlignsCollaboratesSelf-DevelopmentSituational Adaptivity Qualifications IdealDemonstrates success prioritizing customer needs and insights to curate products/services portfolioDemonstrates understanding of customer journey and lifecycle, and success in tailoring marketing tactics appropriatelyProficient in MS Office and workflow management tools (Wrike, Workfront, )Budget Management PreferredExperience in working in, or marketing to, the vertical segmentExperience identifying and monetizing vertical communitiesExperience developing and executing a multi-channel strategy to reach a vertical communityExperience gaining brand advocacy through strategic partnerships and other influence tacticsExperience developing marketing strategies with top consumer brandsExperience collaborating across multiple geographies and culturesDemonstrates success in high-volume, matrixed organizationCompensationUp to $95,514/yearThe posted compensation is the base pay.
This is the hiring range and does not include bonus potential or the value of benefits.
The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Here's What We'll BringComprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributionsPerformance based bonus programRobust employee wellness programs including free music lessonsGym and wellness reimbursement programTobacco cessation reward programFree concerts from award winning artistsDiscounted hotel, travel, entertainment, and other attractionsEmployee product purchase programFlexible work options (including hybrid schedule)Casual dressVacation, sick-time and personal floating holidays Inclusive and passionate cultureEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR 60-1.
35(c) Recommended Skills Branding Commercial Awareness Customer Demand Planning Data Analysis Financial Management Geography Estimated Salary: $20 to $28 per hour based on qualifications.
We offer innovative, finely crafted and award-winning products for the entire journey.
As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.
Purpose of Role The Segment Marketing Manager engages and advocates for key customer verticals across the entire Yamaha enterprise, establishing our connection to - and authenticity in - their community.
This position is based in our corporate office in Buena Park, CA and will be on a hybrid schedule.
Key Accountabilities IncludeExecutes segment marketing activities which contribute to IMG strategic objectivesIntegrates product marketing objectives into segment marketing strategies to amplify their effect in the vertical communityEnsures that the segment budget aligns with YCA's priorities and highest impact activitiesCreates strategies to acquire and nurtures segment customers through the customer journeyDevelops segment-specific go-to-market strategies to create demand and preference for Yamaha products and servicesEnsures Yamaha portfolio is represented to customers in a contextually appropriate wayEnsures alignment between strategies for product marketing, sales, and artist relations into the segmentTravel up to 25%; includes some nights and weekendsPrimary Responsibilities IncludeCollaborates, writes, and socializes customer-centric marketing plansBuilds portfolios of product and service offerings to meet customer Moments of NeedTracks and reports on impact of marketing activities on key personasSpeaks to key influencers and officials with compelling arguments to support your market segmentEngages with our target customers digitally and in real life to elicit their needs first-handCore Functional Competencies Business Environment:
Ability to highlight the connection between organizational strategy and projects Business Acumen:
Understand how the business works, including how YCA makes money and achieves goals Competitive Intelligence:
Ethically gather and analyze data about competitor organizations, customers, and the market for the purpose of business advantage Customer Insights:
Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions Marketing Strategy Development:
Select a course of action to achieve marketing goals Sales Alignment and Support:
Align marketing work with, and support, sales efforts Storytelling:
Communicate the Brand Promise in an emotional manner Core Behavioral CompetenciesYamaha Way (Will, Integrity, Initiative, Challenge, Commitment)Customer FocusDecision QualityPlans and AlignsCollaboratesSelf-DevelopmentSituational Adaptivity Qualifications IdealDemonstrates success prioritizing customer needs and insights to curate products/services portfolioDemonstrates understanding of customer journey and lifecycle, and success in tailoring marketing tactics appropriatelyProficient in MS Office and workflow management tools (Wrike, Workfront, )Budget Management PreferredExperience in working in, or marketing to, the vertical segmentExperience identifying and monetizing vertical communitiesExperience developing and executing a multi-channel strategy to reach a vertical communityExperience gaining brand advocacy through strategic partnerships and other influence tacticsExperience developing marketing strategies with top consumer brandsExperience collaborating across multiple geographies and culturesDemonstrates success in high-volume, matrixed organizationCompensationUp to $95,514/yearThe posted compensation is the base pay.
This is the hiring range and does not include bonus potential or the value of benefits.
The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Here's What We'll BringComprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributionsPerformance based bonus programRobust employee wellness programs including free music lessonsGym and wellness reimbursement programTobacco cessation reward programFree concerts from award winning artistsDiscounted hotel, travel, entertainment, and other attractionsEmployee product purchase programFlexible work options (including hybrid schedule)Casual dressVacation, sick-time and personal floating holidays Inclusive and passionate cultureEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR 60-1.
35(c) Recommended Skills Branding Commercial Awareness Customer Demand Planning Data Analysis Financial Management Geography Estimated Salary: $20 to $28 per hour based on qualifications.
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