Marcomm Manager
DescriptionYamaha employees are committed to helping everyone progress, express and connect through music and sound.
We offer innovative, finely crafted and award-winning products for the entire journey.
As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.
The Marcomm Manager is based in the Buena Park, CA office and is a hybrid schedule.
Purpose of Role Leads the communication of a product's customer value proposition to the market by effectively executing the defined go-to-market strategy.
Marketing Communication is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign.
Marketing Communication is also tasked with elevating the Yamaha brand's equity with customers by delivering effective and compelling messaging to market.
Key Accountabilities IncludeEnsures growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective marketing materials, media platforms, and campaignsEnsures that Yamaha maintains a consistent brand image and product positioning in campaigns and communicationsEnsures that the category MarCom budget aligns with YCA's priorities and highest impact activitiesEnsures successful execution of the Category's go-to-market strategies to create demand and preference for Yamaha products Primary Responsibilities IncludePartners with internal teams (e.
g.
, Product Marketing and Sales) to define and execute go-to-market strategiesCrafts category and product communication strategies and marketing initiativesDevelops campaign plans and briefs for marketing initiatives, brief creative teams and provides feedbackCore Functional Competencies Customer Insights:
Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions Market Understanding:
Knowledge of market and Yamaha's position in it, as well as prospective customer base Marketing Communication Integration:
Integrate marketing communication campaigns across modes and channels Marketing Plan Development:
Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns Marketing Strategy Development:
Select a course of action to achieve marketing goals Project Communication Management:
Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process Sales Alignment and Support:
Align marketing work with, and support, sales effortsCore Behavioral CompetenciesYamaha Way (Will, Integrity, Initiative, Challenge, Commitment)Customer FocusDecision QualityPlans and AlignsCollaboratesSelf-DevelopmentSituational AdaptabilityQualificationsIdealAble to build cross-platform traditional, digital, and social marketing programsProficient in Microsoft Office with advanced PowerPoint and Excel skillsDemonstrates success in writing compelling creative briefs and leading a team of creative/media agency partnersBudget managementPreferredExperience developing marketing strategies and communications with top consumer brandsDemonstrates experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support toolsDemonstrates experience influencing the direction of one or more of these marketing vehiclesExperience collaborating across multiple geographies and culturesExperience with creative development tools/software (Workfront, Wrike, Teamwork, Asana, )Demonstrates success in a high-volume, matrixed organizationCompensationUp to $112,720/ per year The posted compensation is the base pay.
This is the hiring range and does not include bonus potential or the value of benefits.
The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Here's What We'll BringComprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributionsPerformance based bonus programRobust employee wellness programs including free music lessonsGym and wellness reimbursement programTobacco cessation reward programFree concerts from award winning artistsDiscounted hotel, travel, entertainment, and other attractionsEmployee product purchase programFlexible work options (including hybrid schedule)Casual dressVacation, sick-time and personal floating holidays Inclusive and passionate cultureEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR 60-1.
35(c) Recommended Skills Adaptability Branding Coaching And Mentoring Communication Communications Management Content Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
We offer innovative, finely crafted and award-winning products for the entire journey.
As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.
The Marcomm Manager is based in the Buena Park, CA office and is a hybrid schedule.
Purpose of Role Leads the communication of a product's customer value proposition to the market by effectively executing the defined go-to-market strategy.
Marketing Communication is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign.
Marketing Communication is also tasked with elevating the Yamaha brand's equity with customers by delivering effective and compelling messaging to market.
Key Accountabilities IncludeEnsures growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through effective marketing materials, media platforms, and campaignsEnsures that Yamaha maintains a consistent brand image and product positioning in campaigns and communicationsEnsures that the category MarCom budget aligns with YCA's priorities and highest impact activitiesEnsures successful execution of the Category's go-to-market strategies to create demand and preference for Yamaha products Primary Responsibilities IncludePartners with internal teams (e.
g.
, Product Marketing and Sales) to define and execute go-to-market strategiesCrafts category and product communication strategies and marketing initiativesDevelops campaign plans and briefs for marketing initiatives, brief creative teams and provides feedbackCore Functional Competencies Customer Insights:
Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions Market Understanding:
Knowledge of market and Yamaha's position in it, as well as prospective customer base Marketing Communication Integration:
Integrate marketing communication campaigns across modes and channels Marketing Plan Development:
Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns Marketing Strategy Development:
Select a course of action to achieve marketing goals Project Communication Management:
Link people (including team members and stakeholders), ideas, and information throughout the project life cycle; include timely generation and collection of information along with its proper dissemination and archival process Sales Alignment and Support:
Align marketing work with, and support, sales effortsCore Behavioral CompetenciesYamaha Way (Will, Integrity, Initiative, Challenge, Commitment)Customer FocusDecision QualityPlans and AlignsCollaboratesSelf-DevelopmentSituational AdaptabilityQualificationsIdealAble to build cross-platform traditional, digital, and social marketing programsProficient in Microsoft Office with advanced PowerPoint and Excel skillsDemonstrates success in writing compelling creative briefs and leading a team of creative/media agency partnersBudget managementPreferredExperience developing marketing strategies and communications with top consumer brandsDemonstrates experience leading traditional and digital channel strategies, and production processes, including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support toolsDemonstrates experience influencing the direction of one or more of these marketing vehiclesExperience collaborating across multiple geographies and culturesExperience with creative development tools/software (Workfront, Wrike, Teamwork, Asana, )Demonstrates success in a high-volume, matrixed organizationCompensationUp to $112,720/ per year The posted compensation is the base pay.
This is the hiring range and does not include bonus potential or the value of benefits.
The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Here's What We'll BringComprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributionsPerformance based bonus programRobust employee wellness programs including free music lessonsGym and wellness reimbursement programTobacco cessation reward programFree concerts from award winning artistsDiscounted hotel, travel, entertainment, and other attractionsEmployee product purchase programFlexible work options (including hybrid schedule)Casual dressVacation, sick-time and personal floating holidays Inclusive and passionate cultureEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR 60-1.
35(c) Recommended Skills Adaptability Branding Coaching And Mentoring Communication Communications Management Content Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
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